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8am MEET & GREET
9:15am CONFERENCE INTRODUCTION
Alan Seymour, Conference Director
Ross Renton, University of Worcester
9:30am KEYNOTE ADDRESS
‘A fast route to the top in sponsorship’¬†Jackie Fast, Slingshot Sponsorship
‘Relationships & engagement in sponsorship’ – Fiona Green, WINNERS
11am SPONSORSHIP PLAYERS AND INFLUENCERS
Dr Paul Blakey, University of Worcester
Mick Donovan, University of Worcester
Richard Pearson, PledgeSports
Jim O’Toole, Worcester Warriors
Marcello Fabiano, Social Chain
12pm HOW TO GET YOUR STORY TOLD AND HEARD
Sachin Nakrani, The Guardian
Steve Gennaro, York University, Toronto
Nigel Adderley, TalkSPORT
Martin Cloake, Author and Blogger
1pm LUNCH
2pm KEYNOTE ADDRESS
Sports Athletes Sponsorship – Vickie Saunders, The Sponsorship Consultants
Did you hear me loud and clear? – Jon Burkhart, TBC London
2:45pm HOW SPONSORSHIP WORKS FOR ALL STAKEHOLDERS
Joel Seymour-Hyde, Octagon UK
Michael Broughton, Partner Sports Investment
Phil Savage, Sports Business
Ed Thompson, Financial Fair Play Analyst

CREATING CAMPAIGNS TO SEEK SPONSORS
Angela Green, Leeds Beckett University
Leon Davis, University of Northampton
Rupert Pratt, Mongoose Sport and Entertainment
Dan McLaren, Digital Sport
Susan Dun, Northwestern University in Qatar
4pm GLOBAL SPORTS BUSINESS
Dr Bill Sutton, University of South Florida
Dr Jimmy Sanderson, Arizona State University
Dr Jacob Tingle, Trinity University
4:15pm SPORTS PR AND SPONSORSHIP CREATIVE
Kacy Mackreth, Leeds Beckett University
Jason MacKenzie, CIPR and Liquid PR
Chris Rivett, Final Third Sports Media
Richard Oddy, Birmingham City Business School
5pm Q&A
5:30pm CONFERENCE ENDS