Senior Lecturer, Leeds Beckett University
Angela Green is a Senior Lecturer in Sport Marketing at Leeds Beckett University. It is there that she championed the idea, and wrote the UK’s first Sport Marketing and Public Relations undergraduate degree programme.
Angela has a wealth of industry experience in leisure and sport management, marketing and sponsorship. Her current research interests are in digital media marketing, where she is exploring the role that mobile apps play in sport marketing. She is also interested in digital analytics, and has been working with the Sport England “This Girl Can” campaign, to examine the effectiveness of their social media, through a variety of metrics. Angela has published and presented widely at both National and International Conferences.