Leeds Beckett University
Kacy Mackreth is a Senior Lecturer and Course Leader in Sport Marketing at Leeds Beckett University.
She provides students the opportunity to work on ‘real life’ sponsorship assessment briefs to enhance their understanding of this dynamic discipline and has worked with O2, Nike, England Golf, Leeds Rugby, RFL, Yorkshire County Cricket Club and England’s Barmy Army.
Mackreth has collaborated with Nike UK on a research project to investigate female sport participant buying behaviour in relation to branded sportswear purchases. Whilst more recently her PhD study is examining sport fan consumption behaviour in the sport of rugby league.